Be Amazed Media
BE AMAZED MEDIA: We tell stories through design and branding. Let us tell yours.

American Fixture & Display

As the leader in display case rental for the New York and Las Vegas trade show markets, American Fixture & Display is a family-run business with a trusted reputation. We created a new logo and branding identity that honors the company's 100-year history, with a nod toward the future.

Case in Point

Case in Point

The final version of the logo uses a simple rectangular outline to suggest the shape of a jewelry display case. Miller, a font that has its roots in newspaper publishing, lends a feeling of trust and tradition to this modern interpretation.